It is useful to understand the distinction between quantitative and qualitative Research. Both are useful, though they have different focuses and use different research methods.
Quantitative Research
- “Hard Research”
- Tends to be more objective, “empirical” and number oriented.
- Strives to answer the questions: Who? What? When? Where?
- Focus on the “facts”
Qualitative Research
- “Soft Research”
- Can be more subjective, “interpretive” and “story” oriented.
- Strives to answer the How? and Why? questions
- Focus on the “factors”
Specific Examples of Quantitative and Qualitative Research
Quantitative: who? What? When? Where?
Whole Nation Church Census
Identify locations without churches
Unreached People Group profiles
Spiritual mapping of a neighborhood
Study the growth of a denomination or church
Church Health Diagnosis
Community profiles
Directory of churches
Directory of Christian Organizations
Directory of Christian Workers
Nr. of missionaries sent by a country
Leadership Development Needs and Resources
Determine the effect of a coach on the success of a church plant
Measure ministry effectiveness
Qualitative: Why? How?
- Case studies on Church Planting
- Ethnographies
- Study factors leading to the conversion of Muslim Background Believers
- Missionary member care
- Community Survey
- Breakthrough research related to solving a ministry related problem
- Spirituality among young urban non-evangelical Europeans
- Evaluation of specific ministry resources
- Determine whether or not to open a new field
- Determine felt needs of a People Group in a specific city
Quantitative and Qualitative Research Methods
Quantitative Research Methods
- Basic library and web research
- Analysis of existing information
- Field Research
- Experimentation
- Surveys and questionnaires
Qualitative Research Methods
- Basic library and web research
- Ethnography
- Participant observation
- Vision trips
- Case studies
- Interviews
- Focus Groups